Are You a Solo-entrepreneur Making These 3 Social Media Marketing Mistakes

When it comes to marketing themselves, many solo-entrepreneurs make the mistake of believing that a good product or service and a website is all they need for their prospects to find them online. When they send an initial press release out or put an ad in the newspaper they expect that people with come rushing to their website. Usual this is not anywhere near what happens.

To be effective marketing must be ongoing and focused on your target market. It is not a one shot deal. The good news is in today’s web 2.0 world you can use Social Media to effectively market your online business at a fraction of the cost of previous types of marketing in the print, TV and radio world. But it does take time.

When using Social Media Marketing it is very important to maximize all the channels. To start with you need to develop consistent profiles across the big three, Facebook, Twitter and LinkedIn and then spend at least 30 minutes a day interacting with your target market. You also need to make the time to read and reply to targeted blogs. Writing articles and hosting teleseminars will also go a long way to establish your credibility in your niche.

The final and the biggest mistake many solo-entrepreneurs make is they only market when they are slow. This will create peaks and valleys in your income that can cause a lot of stress. Dealing with feast and famine situations makes it very difficult to plan for the future. The most important thing to do is to establish a marketing plan and put systems in place so you can carry out that plan whether you are busy or slow.

This is an area where your VA can be the most help to you. With their assistance you should be able to develop a realistic plan of action then implement that plan in a way that still allows you to find the time you need for more clients, more profits, and more time to do the things you love.