Are You a Conscious Business Person?

Its Almost Time for the Book Launch of Align Expand Succeed!

Do you remember what it was like on Christmas Eve when you were 6 years old? That’s what I feel like today because tomorrow is the launch of a book that will change what people think is “normal” about doing business.

Align, Expand and Succeed; Shifting the Paradigm of Entrepreneurial Success is based on the premise that the world is changing at a very rapid pace. We are starting to see that cooperation brings better results than old style competition. It’s a new era and we need to work together to create success for everyone, not just for a few.

This book features the real life stories of dozens of conscious entrepreneurs who share their wisdom, expertise, lessons and insights about the new and exciting shifts that are happening for entrepreneurs worldwide.

I am honored to be one of the authors of Align Expand Succeed and tomorrow I will post link to the page for you to purchase the book.

On that page you will find a more in depth description of the book plus a list of special bonus’ you will get if you purchase the book on Tuesday Oct 19th. There are over $6000.00 worth of free bonus gifts available! You are welcome to take as many as you like as soon as you purchase the book from Amazon.

Here are just a few of the testimonials about the book:

“Align, Expand and Succeed speaks volumes about how important it is for entrepreneurs to shift their inner game if they want to experience outer success. I encourage you to read it right away.”
~T. Harv Eker
Author of the #1 New York Times Best Selling Book Secrets of Millionaire Mind

“This collection of heartfelt stories reveals the wisdom and truth of what it takes to align your career with your soul while inspiring you to get into action in new and rewarding ways.”
~Arielle Ford
Author of The Soulmate Secret

“Align, Expand and Succeed will affect you for years to come. If you want (real) entrepreneurial success – on your own terms – buy this book.”
~Michael Port New York Times Bestselling Author of The Think Big Manifesto and Book Yourself Solid

Social Media Marketing and Creating a Conscious Business

For me creating a conscious business means planning our business and conducting the activities that generate revenue in a way that promotes and sustains the highest values of integrity, harmony, and well-being of self, others, and (for me) God. It means making business decisions realizing that we impact people all over the world and that we can’t afford to only consider ourselves and our immediate profit.

There has been a huge paradigm shift in the market place over the last few years and many business owners realize that the old ways of doing business no longer work like they used to. They are finding that cooperation and collaboration often work much better than competition. The companies that are the most profitable today marketplace are the ones that are giving away more for free by providing relevant useful information to their prospects and customers.

As a Social Media Specialist I am excited that Social Media has helped tremendously to further this conscious business model. Social Media is built on the concept that building relationships helps promote success. This includes building relationships both inside and outside company walls.

Nowadays it is extremely easy for businesses to start a dialog online. Because of the Social Media Networks, many companies are finding out that their biggest advocates are their satisfied customers. When the conscious business owner does the right thing for both their business and the world then Social Media can be used to get the word out across the Internet.

Social Media Marketing is much more effective than any other form of marketing. Studies show that consumers believe higher than 75% of recommendations made by their peers; while they believe less than 20% of traditional marketing messages such as newspaper ads or TV commercials.

This kind of marketing is so old it is new again! It’s called Word of Mouth and it’s the kind of marketing that happened on front porches across America back in the 50′s and earlier. Because of the Internet, it’s now Word of Mouth Marketing on steroids!

I challenge everyone who has a business online to engage your prospects and customers. They are hungry for conversation and for your involvement. Even customer service nightmares can be turned to your advantage if the rest of the world sees how quickly you respond to complaints.

Social Media has given power back to the consumer which is where it always should have been. Now many businesses are using Social Media for increased visibility, credibility and brand awareness. Companies such as Dell and Southwest airlines also use Social Media for actual sales.

As a Social Media Specialist, I am excited to see the  paradigm shift over to the conscious business model in the marketing world. The world is now ready for the shift to relationship marketing.

Social Media Management Repurposing Strategy for Content Creation Part 2

Today we will continue with our Easy Content Creation Repurposing Strategy. Don’t forget we are still working with a single piece of content – an article of about 500-750 words.

Step 9 Create an Audio of the Blog Posts – Many people prefer to listen to blog posts especially because they can listen while they are doing other low attention tasks like cleaning out their email box. You can use a paid service such as Audio Acrobat or free open source software such as Audacity.

Step 10 Create a Video About the Article and Upload to YouTube. You can use free screenshot software such as Jing by Tech Smith or their paid software which is Camtasia. Another choice is the free tool Animoto which allows you to make videos using images, text and royalty free music.

Step 11 Set Up You Tube to Announce Videos to Twitter and Facebook. Once you set this up you never need to do it again. You do this by going to your account tab, choose activity sharing and connect your other accounts.

Step 12 Submit the Article to IdeaMarketers and Add the Video. The cool thing about IdeaMarketers is that it allow you to embed a YouTube video into your article! Do this about a week after the original article so the announcements will be fresh. Change the title of the article somewhat so when it is announced it won’t seem like a duplication.

Step 13 Announce this article across all your Social Media Sites again. Use Hootsuite to do this.

Step 14 Shampoo Rinse Repeat – Do this over and over and you will be thrilled with how your visibility and credibility will grow online.

Would you like help managing your Social Media Marketing? Check out our EASY Social Media Management Packages

If you found this strategy useful please click the Tweetmeme or Like button to share on your Social Networks. I would also appreciate any comments.

Social Media Management – Repurposing Strategy for Content Creation Part 1

Do you want to leverage Social Media to market your products and services online but struggle with finding the time? I know you have heard the statement “Content is King Online” but does it sometimes seem like a daunting task to constantly produce all the content you need to keep your brand in front of the people in your target market?

Content creation can seem like the biggest stumbling block when you first start out with Social Media Marketing. There is so much to do when you are an entrepreneur and run your own business and very often writing your blog and posting on the social networks falls to the bottom of your to-do list.

But you need visibility for your business to grow and prosper and Social Media is one of the most effect ways to increase your online visibility. Because this is so important for your success, I would like to share my EASY Content Creation Repurposing Strategy with you.

Don’t forget you want your content out on the Internet in as many different formats as possible because each person has a different preference for how they like to receive it. Some people like to read, some like to listen and some prefer to watch videos so you want to make your content accessible in several ways.

Before you begin this strategy you will need accounts in the following places:

• Facebook
• Twitter
• Linkedin
• YouTube
• Hootsuite – Application to manage your Social Networks
• Ezinearticles – Article Marketing Site
• Ideamarketers – Article Marketing Site

Step 1 Write a 500-750 Word Article – This article should contain your main keywords in the title, body and resource box.

Step 2 Submit the Article to Ezinearticles – The resource box should send people to your blog or some other page where they can enter your marketing funnel.

Step 3 Set up Ezinearticles to automatically Tweet whenever your article is published. You do this from the Social Media Tab in the author dashboard. You will only need to do this once and then it will happen automatically every time you have an article published.

Step 4 Use Hootsuite to Announce Your Article Everywhere. When your article is published use Hootsuite to schedule 3-4 more Tweets announcing the article at different times of the day. Also announce on Facebook and Linkedin.

Step 5 Tweet Main Points of Article With Link. When your article is published use Hootsuite to schedule Tweets which summarize the main points of each paragraph of your article along with the link to read the full article. If you put the points in the form of a question they will raise curiosity and you will get more click throughs to read it.

Step 6 Use the Article to Create 2-3 Blog Posts. Create a series of blog posts and post them every few days. If you use WordPress you can even schedule the posts to be released automatically.

Step 7 Set Up Your Blog to Tweet Posts Automatically. You can use the plugin Twitter Tools to automatically Tweet each blog post and never need to do it manually again.

Step 8 Announce the Blog posts on Facebook and LinkedIn. Don’t forget to involve your reader and ask them to share and leave comments.

Would you like help managing your Social Media Marketing? Check out our EASY Social Media Management Packages

If you found this strategy useful please click the Tweetmeme or Like button to share on your Social Networks. I would also appreciate any comments.

Social Media Marketing Tip – Saving Time With Your Social Marketing

How to Save Time with Your Social Media Marketing Plan – Part 2

In part one I listed many ways to automate your main Social Media Marketing sites so you have more time to spend on the most important parts of Social Media which are developing relationships with people in your target market. Todays post lists many other Social Media sites that allow you to aggregate your information to a central site or that allow you to syndicate your content across multiple channels.

I have also included some sites to join so that your profile information shows up consistently across the Internet. All of these sites are a great way to increase your visibility online with the minimum amount of time.

Ezinearticles

• You can enable automatic Tweets for every article that you publish in Ezinearticles.
• You can also connect your WordPress.org blog to create an article from every blog post.
• Make sure to keep your biography information current and add the links to all your Social Media sites.

Posterious.com

You can email a post to your Posterious account and it will update all the social networks you have enabled such as Facebook, Twitter and Linkedin. It is also a great way to add pictures from your smart phone to your social networks.

Amplify.com

Amplify allows you to copy parts of another peoples blog posts and then post it on your own Amplify Blog. You can highlight all the most important parts of the post and even add your comments. It then pushes that content out to all the sites you have previously enabled.

Ping.fm

Ping.fm allows you to schedule updates and posts across all the Social Media Networks that you register with them.

A complete Social Media Marketing Plan can take time. Do you need help with strategies for automating or implementation a successful Social Media Marketing Plan? Check out my NEW “DO IT FOR YOU” Social Media Marketing Packages

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