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Facebook Changes the Rules Yet Again…
Facebook has recently made a very important change in their terms of service
concerning contests or givaways. Here is the link to all the rules (and in normal
Facebook fashion they are confusing) so you can read them over for yourself but
here is what I understand.
http://www.facebook.com/promotions_guidelines.php
You can no longer run a contest that requires people to become fans to be entered. I know I have recommended that in the past as a strategy to increase your number of fans but it is no longer legal according to Facebooks terms of service so I recommend you stop using that strategy.
You can create contests using third party apps and some other ways that are too confusing (and very expensive) to try and explain. Mari Smith does a pretty good job explaining
how you can go about that difficult process on her blog
Read her post
HERE
The bottom line is if you are running a contest that requires people to become a fan I recommend you stop and apologise to your fans for the misunderstanding.
Again, here is the link to check out the rules for yourself.
http://www.facebook.com/promotions_guidelines.php“
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