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Social Media Marketing – What to Automate in Your Social Media Management Plan

admin1 — Sat, 04 Sep 2010 21:05:58 +0000

How to Save Time with Your Social Media Marketing Plan – Part 1

Social Media Marketing is taking the world by the storm and studies show it is becoming one of the best ways to market your products and services online. This is because it is based on the principle of Word of Mouth Marketing. Statistics show that people prefer to do business with other people they know like and trust and Social Media allows you the opportunity to build hose kinds of relationships with people in your target market.

The only real downside of Social Media Marketing is it can take a lot of time. First you need to set up your accounts in Twitter, Facebook, LinkedIn and You Tube. Then here are some tips on how to automate as much as possible in your marketing plan so you can focus your time on the most important parts of a successful plan which are conversations, engagement and building relationships.

Twitter

Automatically send a Tweet when you post to your WordPress blog using the pluggin Twitter Tools
Automatically follow back everyone who follows you using http://SocialToo.com or http://Socialoomph.com
Use #in to automatically post to Linkedin from Twitter
Use #fb to automatically post tp Facebook from Twitter
Use Ping.fm to syndicate updates across many different social networks
You can automatically add your Tweets to Facebook using facebook.com/twitter – You need to be careful with this one though. If you Tweet a lot it will fill up your steam with too many weird looking updates and this may annoy your friends.
Automatically follow back everyone who follows you
Automatically send a welcome Direct Message to everyone who follows you using http://socialoomph.com. Be careful this message is not a sales type message or it will annoy your new peeps. It should be something useful and relationship building.

Facebook

Pull your Blog posts (or any blog posts of your choice) into your Fanpage stream using the Networked Blogs App
Pull your blog or any RSS feed into your stream using the Notes App
Connect Twitter to your Facebook account using facebook.com/twitter

LinkedIn

Import your Blog RSS feed to your profile page
Connect your Twitter account so your most recent tweets show up on your profile page
add the Amazone.com app to pull the books you read and review into your profile page

YouTube

Make sure you allow embedding in your settings so people can grab the code to your videos and put them on their sites
Make sure your videos are set to public not private
Make sure you allow comments so you encourage conversations about your videos
Make sure you allow notifications so there is a Tweet generated automatically every time you upload a new idea, subscribe to another channel or comment on another video

Do you need help managing your Social Media Marketing plan? If so you can check out my “Do It For You” Social Marketing Solutions.

Facebook’s New Rules Concerning Contests and Givaways

admin1 — Tue, 10 Nov 2009 11:07:45 +0000

Facebook Changes the Rules Yet Again…

Facebook has recently made a very important change in their terms of service

concerning contests or givaways. Here is the link to all the rules (and in normal

Facebook fashion they are confusing) so you can read them over for yourself but

here is what I understand.

http://www.facebook.com/promotions_guidelines.php

You can no longer run a contest that requires people to become fans to be entered. I know I have recommended that in the past as a strategy to increase your number of fans but it is no longer legal according to Facebooks terms of service so I recommend you stop using that strategy.

You can create contests using third party apps and some other ways that are too confusing (and very expensive) to try and explain. Mari Smith does a pretty good job explaining

how you can go about that difficult process on her blog

Read her post HERE

The bottom line is if you are running a contest that requires people to become a fan I recommend you stop and apologise to your fans for the misunderstanding.

Again, here is the link to check out the rules for yourself.

http://www.facebook.com/promotions_guidelines.php“

Win Your Own FAN-tastic Fan Page

admin1 — Fri, 30 Oct 2009 05:30:33 +0000

How would you like a super tricked out Facebook Fan Page like this one? http://facebook.com/yoursocialmediamarketingva

Check out my Facebook Fan Page to get an idea of the possibilities. Become a fan of my Facebook Fan Page and you will be entered to win a new or revised Fan Page of your own. On December 1st I will pick one fan and create them a new page or revise an existing page to include many of the features you see on my page such as a custom welcome page, adding an opt in box, and import your blog to your wall.

Here is a screen shot of my custom Welcome page. This is the page first time visitors land on.

Here is a screen shot of the wall which is the landing page of all my other visitors. Here is where they can join the conversation.

To visit my Fan Page go to http://facebook.com/yoursocialmediamarketingva

Become a fan today for your chance to win!

Facebook Down. Twitter Down. Social Media Meltdown.

admin1 — Thu, 06 Aug 2009 17:03:37 +0000

Using Social Media to Market Online

This morning has been difficult on all the Social Media sites! Twitter went down due to a cyber attack and then everyone rushed over to Facebook to take up the slack. This creating problems for the Facebook site as well.

Click over Here to read this post on Mashable

Facebook Down. Twitter Down. Social Media Meltdown..

This precisely why I recommend that all my clients have a Self- Hosted Blog as the center to their Social Media Marketing Plan. On your own Blog you cretae the content and pay for the server to host it. You get to decide who is allowed to comment. If there is a problem with the server you can decide to take your business elswhere. All the social networks are wonderful for driving traffic back to your blog but they can never be effective without that all important hub!

Facebook Adds a Way to Promote Your Pages on Your Blog Site

admin1 — Fri, 10 Jul 2009 06:23:58 +0000

Exciting news! Facebook Fan pages have added a way to promote your page on your blog. Look on the right in my sidebar and you will see what the widget looks like. You can even become a fan right from the blog. You can also pick if you want to show your fans and feed or just your fans.

To add to your own site go to your fan page and look under your picture on the left side of your page. Click on the Add Fan Page to your site link and follow the prompts. When you finish copy the code and then go to your WordPress Blog dashboard. Then add the code to a widget in your sidebar.