Here is the Trailer for the book “Engage” by Brian Solis

Watch this video trailer for the book by Brian Solis about the importance of the Social Media phenomenon. This is one of the best books of the year. Brian makes a case for  how impotent Social Media actually is. For the first time in history people (in the free world) actually hold the power. This is huge!

The only danger is we may not recognize it or use it correctly. We truly could change the world now  if we are not too selfish. That is the danger.

I am honored to be one of 40 authors of the anthology book, Align Expand Succeed – Shifting the Paradigm of Entrepreneurial Success

Join 5 authors on August 31st for the Teleseminar “Creating and Building a Conscious Business”

To Kathleen Gage, Lauren McMullen, Michelle Cochran, Sue Papadolis and Sue Ann Gleason go to
http://consciousbusinesstips.com

Book Review: Overcomers, Inc

This is the perfect book to read when you need some encouragement or inspiration. It is filled with stories by 36 people from all walks of life, and it outlines how they struggled and ultimately overcame their own adversities.  It will make you laugh, cry, and fill your heart with joy!

Overcomers, Inc: True stories of hope, courage, and inspiration will give you the knowledge and emotional resilience to face even the most difficult times of life by sharing inspiring stories of triumph and fortitude.

This is a book of great diversity. There are many authors, from many walks of life but they all share a common bond, how they triumphed over tragedy and gained wisdom in this process. While this is not a religious book, there are many stories full of faith.

This is a perfect book to keep beside your bed to read before you go to sleep so you can fill your subconscious mind with encouraging thoughts during the night.

If you purchase Overcomers, Inc., True Stories of Hope, Courage and Inspiration from Amazon you can claim nearly 100 free gifts from noted transformational leaders such as Wayne Dyer, Christine Kloser, Chris and Janet Atwood, and more.

Please visit: http://www.overcomersbook.com/booklaunch for more information.

Today I received my copy of “The Heart of Marketing” by Judith Sherven and Jim Sniechowski. While flipping through the book I found something that jumped off the page and I could not put it down until I finished it 3 hours later!

It was the part where Judith explained about how offended she was by traditional marketing. I was hooked because that is exactly what I often felt when faced with the “dreaded” salesman.

Judith and Jim hit the nail on the head when they described how badly many people feel when they are forced to use traditional marketing techniques in order to sell their products or services. They have been told by traditional marketers there is no other way. Selling using hype, inflated promises, and imagined scarcity,  is the norm online but it  just seems wrong to many people including myself.

In my business I teach coaches, speakers, consultants and other solo-entrepreneurs how to use Social Media to develop relationships with people in their target market. The goal is for those people to ultimately become clients but the relationship must come first. Then, hopefully, after the sale the relationship continues.

Social Media is the perfect venue for Heart to Heart marketing because it is built on building relationships. I definitely recommend this book to all my prospects and clients because it clearly explains how it is possible to market yourself without compromising your ideals or convictions. It explains why the sale can be and should be a win win situation for both parties.

I want to thank both Judith and Jim for realizing the need in the marketplace for this book and then for having the courage to step out of their own comfort zones and to bring the book to print. If you would like more information about “The Heart of Marketing” and information on the incredible list of 62 bonus’ go to The Heart of Marketing

These are some great books to read to help you get a better understanding of this new web 2.0 world and why social media works. The underlying principle of Social Media is to make and develop mutually beneficial relationships. It’s interesting to me that as our world has become increasingly more complicated, fractured and impersonal; we still have this basic human need to connect with our fellow man. I love the fact that the way to be successful in social media is to offer something valuable with no strings attached. It’s nice to see the positive parts of our human nature rewarded instead of the negative ones such as greed and selfishness.

Tribes by Seth Gowden

Purple Cow: Transform Your Business by Being Remarkable by Seth Gowden

 Social Marketing Success in Under 30 minutes a Day by Andre Kalli    CLICK HERE to order