Social Marketing – The 5 Critical Preliminary Steps For a Successful Social Media Marketing Plan
August 19, 2010 by admin1
Filed under Social Media Marketing, internet marketing
You would need to be living under a rock not to notice the Twitter, Facebook, LinkedIn and YouTube icons everywhere. It seems like the whole world is jumping on the Social Media bandwagon and this is wonderful news if you are an entrepreneur! Social Media Marketing is the perfect platform for businesses that would like to market their products and services online.
Social Media Marketing is based on building connections and relationships with people who you resonate with. Then it can be used to market your products and services in a conversational way like we used to in times past when everyone gathered together on the front poach on Sunday afternoon to talk about their week.
The technical term is Word Of Mouth Marketing. Word of Mouth Marketing is the old fashion kind of marketing that has worked since the beginning of time. Studies show that this kind of marketing is 3 times more effective than other forms of marketing because people are jaded by traditional marketing. They believe less than 17% of the marketing messages they see but 78% of recommendations they get from their peers.
But STOP, before you get excited and just jump in and join all the social networks willy-nilly it is important that you do some research first. Each site will ask you to create a profile and you want to make sure that what you write will speak to the people in your target market. You want to attract those people who need and want your products and services.
