Social Media Hits the Big Time!
April 8, 2009 by admin1
Filed under facebook, internet marketing, Social Media Marketing
Ford is turning over the advertising and branding of the Ford Fiesta to a group of twenty something social networkers later this month!
I read this blog post today and was blown away by the possibilities! I think this a great example of the innovation that sometimes occurs when times are tough and businesses are forced to take a risk so they can survive in a new marketplace.
“With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later this month, it will hand over the branding and promotion duties for the car to 100 twenty-somethings who have no advertising experience.
Ford is giving each of them a Fiesta to drive around; recipients range from award-winning indie filmmakers, to single moms, to aspiring dancers, and even avid gamers, and they’ll document their experiences with the car through YouTube vignettes, blog posts and other social media updates for six months. The kicker is that Ford will have no control over what they post, meaning the effort could ultimately end up tarnishing the brand almost a year before it hits U.S. dealerships.”
Read the rest of it here
http://www.paidcontent.org/entry/419-dire-straits-force-ford-to-test-social-media/
